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What’s driving your company’s value?

It’s a question I always ask my prospective clients, and about 99 percent of the time, they answer in the form of a question: “Um, revenue?”

Most business owners don’t know where the value of their businesses is locked up. They’re too busy focusing on growth, profitability, and revenue. But if you’re zeroed in on revenue and earnings growth only, it’s going to be difficult to successfully position your business in a high-multiple market. Read the full article on Smart Hustle.